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Your Main Purpose As a Wedding Planner

Ever wonder what a wedding planner REALLY does?

Most people rely on movies like “The Wedding Planner” to form their definition of a typical wedding planner. For the most part, J.Lo as a headset wearing ”star of the show” is fantasy when it comes to being a wedding planner. Unlike Matthew and Bridget’s unlimited budget, you will be hired for your budgeting skills. But your bride will be stressed and this is where you DO shine. You will be called upon and hired or not hired based on your abilities to perform under pressure, like there is no pressure. Learning your role in brides’ and grooms’ weddings is the first piece of the wedding planning puzzle. Below is a list of the 3 most recognized service selections your clients have to choose from. We refer to these as ”packages.” However, I am here to tell you, if you want to excel past the cookie cutter wedding planner, then it is up to YOU to define these packages by adding your own pizazz to your unique services.

Wedding Planner – def (n)

A person who creates magic, pulls answers out of hat, and performs a flawless wedding (without sweating).

There are many services a wedding planner can provide to a bride. Depending on the bride’s needs and personality, it is up to the wedding planner to service her client’s needs. Not only is it important to meet the client’s expectations, but exceeding their expectations will enhance your referrals to help you find your next client.

Full Service Planner

A full service planner is able to really help the bride from literally the beginning to the end of her planning. From the moment the groom pops the question the bride comes into the planner’s office to begin the journey. This bride is often new to the area, gets overwhelmed easily, doesn’t like to make decisions, or is very busy in her career or education. A planner’s main responsibility is to be the representative for the family and keep communication lines open amongst all parties involved. Becoming the mediator is often a crucial role in this phase of the planning process. Lanzarote Wedding Planner 

Main Responsibilities of a Full Service Planner:

oSet budget (stay on budget throughout the planning process)

oFind reception/ceremony location

oBook vendors (photographer, videographer, florist, entertainment)

oNegotiate pricing for all vendors involved

oCreate personal décor style for bride/groom

oCreate vendor timeline/bridal party timeline

oAttend all meetings

oOrchestrate the rehearsal and wedding day

oPersonal assistant to family

oFollow up with miscellaneous tasks post-wedding

Partial Planner

This is the most popular program wedding planners can offer to their clients. Brides will come into the appointment with some of the choices already made, but would like professional guidance in the midst of the planning process. Brides think they can do it all themselves only to find frustration and an endless list of things to do hence, why they turn it over to a planner. This type of bride likes to have the final say in the decision making process, but wants a professional opinion each step of the way.

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